Long-term impact of marketing a compendium von Hanssens, Dominique M.

Customer equity measurement, management and research opportunities von Villanueva, Julian, Hanssens, Dominique M.

Inhaltsverzeichnis

Market response models econometric and time series analysis von Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.

Inhaltsverzeichnis

Market Response Models: Econometric and Time Series Analysis von Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.

BTU01
URL des Erstveröffentlichers

Market expansion, cannibalization and optimal product-line pricing von Carpenter, Gregory S., Hanssens, Dominique M.

An empirical study of time-series analysis in marketing model building von Hanssens, Dominique M.

Long-term impact of marketing a compendium von Hanssens, Dominique M.

EUV01
UBY01
URL des Erstveröffentlichers

Market response models econometric and time series analysis von Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.

Market response models econometric and time series analysis von Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.

Klappentext
Inhaltsverzeichnis

Market response models econometric and time series analysis von Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.

Inhaltsverzeichnis

Market Response Models Econometric and Time Series Analysis von Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.

BTU01
URL des Erstveröffentlichers

Market response models econometric and time series analysis von Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.

Market response models econometric and time series analysis von Hanssens, Dominique M., Parsons, Leonard J., Schultz, Randall L.

Market response models econometric and time series analysis von Hanssens, Dominique M.

Logical implications of competitive behavior An approach to model specification von Schultz, Randall L., Hanssens, Dominique M.

Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support

Weitere Verfasser: DE-12
DE-634
DE-1043
DE-1046
DE-573
DE-M347
DE-898
DE-859
DE-860
DE-861
DE-863
DE-862
DE-Re13
DE-91
DE-384
DE-473
DE-19
DE-355
DE-703
DE-20
DE-706
DE-824
DE-29
DE-739
DE-473
URL des Erstveröffentlichers

Empirical Generalizations about Marketing Impact

Weitere Verfasser: “… Hanssens, Dominique M. …”
Inhaltsverzeichnis

Handbook of marketing analytics methods and applications in marketing management, public policy, and litigation support

Weitere Verfasser: Inhaltsverzeichnis