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  1. 1
    Consumer price perception and preferences a reference price model of brand evaluation and a conjoint analysis of price utility structures

    Consumer price perception and preferences a reference price model of brand evaluation and a conjoint analysis of price utility structures von Anttila, Mai

    Veröffentlicht 1990
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  2. 2
    Price image versus price reality objective and subjective determinants of consumer price perception

    Price image versus price reality objective and subjective determinants of consumer price perception von Anttila, Mai

    Veröffentlicht 1979
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  3. 3
    Consumer price perception a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception

    Consumer price perception a multi-dimensional analysis of perceived quality and adaptation-level price as determinants of price perception von Anttila, Mai

    Veröffentlicht 1977
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